Selected work
Products shipped for teams who needed it right the first time.
Case studies from fintech, SaaS, and marketplace products — spanning UX research, UI systems, and full end-to-end product design.
FINTECH · UX
Onboarding redesign for a Series B fintech
Guided signup flow that cut drop-off by 64%.
SAAS · DESIGN SYSTEM
A design system for a 40-person product org
One component library, three product teams, 3x shipping speed.
MARKETPLACE · UI
Checkout rebuild for a two-sided marketplace
Simplified checkout, +31% completed transactions.
HEALTHTECH · PRODUCT
Patient portal for a digital health startup
End-to-end design from research through shipped MVP.
B2B SAAS · UX
Analytics dashboard information architecture
Restructured a dense dashboard around three user roles.
BRAND · VISUAL
Visual identity for an AI infrastructure startup
Brand system, marketing site, and pitch-deck templates.